So, I noticed an interesting thing the other day. It sounds a little ridiculous, since we in Manhattan are just across the river from New Jersey, but I realized that the market was entirely different! Actually, speaking with a wedding planner prompted the thought. Leslie from the Bridal Scout mentioned that the services available in New Jersey were slightly different than Manhattan, and I started to think about it as I slept. I didn't come to a conclusion as to why, per se, but I did think back to a wedding that I just shot over the weekend in New Jersey. Green. Spacious. No congestion at all, just a nice day with beautiful lighting. Then I started to think about how weddings in New York look. Urban. Gritty. A contrast of classic and modern, worn and new, harsh and beautiful. It's just a different world. I know that we don't do anything differently when we edit for a New Jersey or Long Island wedding instead of a New York wedding, but it simply feels different. One of our samples was for a wedding at the Puck Building for example. And it feels like something in the city. People walking on the streets, the building itself, and even Central Park, which, for all accounts, looks like a park when shots are cropped in. That feeling, in turn motivates our sense of pace and rhythm. The cadence is a little different, the tones are a little harder-edged. It all adds up. I started to notice, for example, that our videos from Long Island often use a little more saturation in the outdoor scenes with more black and white indoors. Not because we try to make them look different, but it's simply what the footage calls for. Now combine this with the fact that New York is the independent film capital of America, and I suppose it's not so surprising that New Jersey's video market feels largely different. But who would have thought that a river could make so much of a difference?